I was joking (kind-of) about all the things I was no longer going to do for marketing purposes. My colleague said to me, ‘You now have a to-don’t list, don’t you?’

 

One of the most freeing things in life is the point at which you decide there are certain things that don’t work for you, and that you’re not going to do. It’s not that they’re wrong or bad things, it’s just that you’ve tried them and given them a fair shot. Even if they’ve worked for other people, they may not work for you, or for who you are.

 

For a long time I made myself wrong for not being able to make certain things work. I told myself if I was better at certain types of marketing or had more of a ‘killer instinct’, that I would be more successful at that kind of marketing.

 

When I shared what I wouldn’t or couldn’t do, my colleague observed that those techniques didn’t seem to be in line with my values.

 

What about you? Are there certain activities in life that you can give yourself permission to stop trying? Could you put those on your to-don’t list? Could you give yourself a break, and discover what personal value you hold that would be compromised if you did do it?

 

May we pursue our paths, honoring the values we hold hiding behind the things we won’t do,

 

Best wishes,

 

Elizabeth